Polaris recently unveiled its new vehicles for 2008, showcasing a variety of new machines that meet the desires and needs of all types of riders. The 2008 model lines include the most complete offering of ATVs in the industry, a new six-passenger side-by-side and the ultimate in style and comfort for an American luxury-touring motorcycle.

"With new innovative products fueling growth in new markets and significant product enhancements strengthening our position within the industry, Polaris is set to thrive as a powersports leader in 2008," said Polaris President and Chief Operating Officer Bennett Morgan. "We have created an incredible wave of momentum that is driving the business, making it stronger and gaining market share in all categories."

To introduce the new 2008 model year ATV and RANGER Side-by-Side vehicles to their dealers, Polaris invited some of its partners including High Lifter, Dragonfire Racing, Jagged-X, Team Mafia Racing, Custom Motorsports and H-Bomb to show off their custom-built machines. High Lifter and H-Bomb also put on a special demonstration for dealers at the demo track to show the versatility of Polaris ATVs and side-by-sides.


Polaris Supports the Military
You Victory Riders are probably already well aware of the 2008 Victory model lineup, but you might not have heard about the support for the military that Polaris recently provided. In recognition of the many sacrifices our U.S. military personnel overseas make to ensure our freedom, Polaris presented a check on behalf of its dealers and customers for $50,000 to the Armed Forces Foundation, which supports servicemen and women and their families. As part of the Polaris Pride Sales Event this summer, Polaris committed to donating a portion of the proceeds from ATV and RANGER sales to the Armed Forces Foundation. Polaris has proudly partnered with the U.S. Military for years, supplying quality off-road vehicles for use at home and overseas.


2008 Polaris All-Terrain Vehicles
Driven to meet the needs of powersports enthusiasts, Polaris has created a simplified and compelling 2008 ATV product line that caters to a wider variety of customers. "The World's Toughest ATVs" continue to be re-invented with new features that take the Polaris Recreation & Utility, Sport and Youth ATV models to new levels of performance and comfort.

• Sportsman® Line – Recreational and utility riders will continue to enjoy the Sportsman line with its legendary ride and handling. For Polaris' one-up recreation and utility offering, the legendary Sportsman line has been improved and simplified.

All fuel injected Sportsman models come standard with engine braking (EBS), Active Descent Control (ADC) and several feature appealing new paint colors.

The Sportsman 800 EFI returns with 10 percent more power, standard dual exhaust, improved throttle and clutching response and it is painted, while The Sportsman 500 H.O. returns for 2008 as the best-value 500 on the market, with an MSRP that is less than its 1996 introductory MSRP. For the customer who wants the legendary Sportsman ride and handling in a mid-size package, Polaris introduced the Sportsman 400 H.O. and the Sportsman 300.

• Sportsman Touring – With the 2-Up market continuing to grow, Polaris introduced the Sportsman 800 EFI Touring and the Sportsman 500 EFI Touring for 2008. The Touring models offer more passenger room, along with better ergonomics and value than competitive models. Additional features include a larger and taller backrest for the passenger, dual cup holders, soft, vibration-absorbing hand holds and adjustable, vibration-absorbing footwells – features that make these "The World's Most Comfortable ATVs."

• Outlaw Line – Polaris' 2008 high-performance sport quad offering is the most complete ever featuring three Outlaw models designed to win on the trail, the track or the dunes. The Outlaw 525 IRS returns for 2008 along with the new Outlaw 525 S and the Outlaw 450 MXR.

– Outlaw 525 S – Featuring a premium straight axle suspension, the Outlaw 525 S is designed to dominate the dunes. The Outlaw 525 S boasts a dry weight of 375 lbs. and is powered by a 510cc, 4-stroke, liquid-cooled KTM engine with 39mm Keihin FCR-MX carburetor. Competitively priced and outfitted with the traditional tough features such as stainless steel, braided brake lines, FOX® Shox and Maxxis® Radial tires, the Outlaw 525 S is a dune enthusiast’s ultimate machine.

– Outlaw 450 MXR – This high-performance sport quad with a 449cc, 4-stroke, liquid-cooled KTM engine is the fastest 450 on the market, and was built for the track. Featuring lowered ride height, premium suspension with FOX Piggyback Shox and Maxxis RAZR MX tires, the Outlaw 450 MXR meets the demands of racers, and adds best-in-class depth to Polaris' sport quad lineup.

• Youth ATVs – In 2008, young riders can choose from three different, 4-stroke models from Polaris' best-selling line of youth ATVs: the Sportsman 90, Outlaw 90 and the newest youth ATV, the Outlaw 50. All three models continue to lead the way in rider safety with features such as a removable ignition key, electronic throttle control, daytime running lights, full floorboards and heat shield to protect young riders. Also in 2008, all Polaris youth products will come with a DOT-approved helmet and matching jersey to teach kids the importance of wearing the proper safety gear.

“The depth of the 2008 ATV offering provides best-ever quality, comfort, value and performance to meet the needs of every ATV enthusiast,” said Polaris ATV General Manager Mike Dougherty.


RANGER™ Side-by-Side Vehicles
Whether you want to work harder or play faster, the 2008 RANGER Side-by-Side lineup brings exciting new models and big improvements to the hardest working, smoothest riding utility vehicles on the market. A total of six models are featured in the improved RANGER utility lineup, including the: RANGER 2x4, RANGER 4x4 EFI, RANGER XP and RANGER 6x6, which will feature Dual Bore Piston Brakes with 30 percent more braking force, dash-mounted parking brake, 40 percent brighter headlines and a 1-ton hauling capacity. There are also the RANGER XP and RANGER 6x6 EFI. Plus, the all-new RANGER CREW and RANGER RZR will provide something for everyone in RANGER country.

• RANGER CREW – The all-new RANGER CREW is the hardest working, smoothest riding, multi-passenger utility vehicle in the industry. The RANGER CREW is powered by a Polaris 700 Twin EFI engine and boasts a 44 MPH top speed. Along with providing massive, dual, under-seat storage, the RANGER CREW has all the features RANGER owners love, including Independent Rear Suspension (IRS), Electronic Fuel Injection (EFI) and Polaris true All Wheel Drive (AWD).

• RANGER RZR – The RANGER RZR is the fastest accelerating and only trail capable side-by-side on the market. Powered by a Polaris 800 Twin EFI engine, RANGER RZR has a class-leading top speed of 55 mph, is the lightest side-by-side at 945 lbs., is 50 inches wide and has the lowest center of gravity. These features, coupled with RANGER RZR’s unique design, create a vehicle that delivers razor sharp side-by-side performance. Built for play first, work second, RANGER RZR still provides all the utility you need including a cargo bed rated for 300 lbs with 12 tie-down points, 1500 lb. towing capacity, under-hood storage and a wide variety of Pure Polaris accessories.

“The innovative, game-changing products of our 2008 model line have everyone in RANGER country excited,” said Matt Homan, general manager of the Polaris Side-by-Side Division. “With the hardest working, smoothest riding RANGER and the introduction of the RANGER CREW and RANGER RZR, we have the dominant work vehicle, dominant play vehicle and dominant multi-passenger utility vehicle.”