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Bruce Rossmeyer was probably the world’s largest-volume Harley-Davidson dealer, so in that respect, he was a business competitor of Victory.
But he was also a major promoter of motorcycles and of motorcycle activities and rallies at Daytona Beach.
He was also extremely generous, especially to children’s charity efforts such as the Victory Junction Gang Camp.
Unfortunately, Bruce Rossmeyer died in a motorcycle accident en route to the Sturgis rally on Thursday, July 30. He was 66.
In reporting Rossmeyer’s death, the Daytona News-Journal Online noted he had “contribut[ed] and help[ed] to found Camp Boggy Creek for children with life-threatening illnesses [and helped] the Boys & Girls clubs, including the Rossmeyer Family Holly Hill club, named in his honor.”
Like Victory, Rossmeyer was a major supporter of the Kyle Petty Charity Ride and the primary result of the annual ride – the Victory Junction Gang Camp in North Carolina.
The News-Journal Online quoted Kyle Petty, speaking about Rossmeyer, on Thursday: "You see him on billboards and he’s a big guy, but you have to be that big because he has that much heart inside him," Petty said. "That is a blow to a lot of people. It is far reaching. He was like a pebble that you drop in the water and the ripple effect goes on and on. His presence is going to be missed not only in the motorcycle industry but the communities he was a part of."
Rossmeyer owned several HD-related businesses, including Destination Daytona, and he was a long-time friend and business associate of Victory dealer and Victory styling consultant Arlen Ness.
Competitor? Yes. But Bruce Rossmeyer was also a man who was good for the motorcycle business, good for Daytona and good for children’s charities.
Godspeed, Bruce.
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