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STURGIS: REGISTER ONLINE NOW for the VRA Party; Sturgis Pin Unveiled; Passport Program Set
City: Sturgis
State: SD
Zip Code: 57785
National? Yes
Sponsored? Yes
Date: Saturday, August 02, 2008

Here is the artwork for the 2008 Victory Sturgis pin.
VRA PARTY AT STURGIS IS ONE OF THREE
MAJOR NATIONAL 10th ANNIVERSARY EVENTS


For 10 great years – since July 4, 1998 – Victory Riders have been enjoying the best experience in motorcycling, and now it’s time to celebrate! The Victory 10th Anniversary – “Celebrating 10 Years of Looking Ahead” – begins this summer and continues into 2009.

The three major national 10th anniversary events during the coming year will include:
• Sturgis 2008
• 2008 American Victory Rally
• Daytona Bike Week 2009

Details about Victory’s plans for Sturgis appear below. Additional updates on these events – as well as news about anniversary celebrations at other rallies and at Victory dealerships – will be posted here on the Victory website as the events approach. Details will also be sent directly to all riders who have registered on the Victory website to receive news via e-mail.


REGISTER ONLINE NOW FOR THE VRA PARTY AT STURGIS

JOIN VICTORY AT STURGIS 2008:
THE 10TH ANNIVERSARY CELEBRATION KICK-OFF

Join Victory at the Sturgis Rally. Aug. 2-10, 2008, and don’t miss the VRA Party at Sturgis on Friday, Aug. 8, at the Spearfish Canyon Lodge.
There will be plenty for Victory Riders to enjoy at Sturgis as the Victory 10th Anniversary Celebration revs up:

The Victory Store in downtown Sturgis opens Aug. 2
Victory Demo Rides on the new 2009 models will be offered Aug. 4-9; demo rides will start in the parking lot of Hersrud’s, the Chevrolet dealership just off I-90 Exit 30
• Throughout the rally you can get special “Victory at Sturgis” merchandise as well as Victory motorcycles, parts, accessories and service at Rice Victory in Rapid City.
• The Victory Sturgis Passport program (details below)


And here are details about the rally’s biggest event:

VRA Party at Sturgis
Date: Friday, August 8
Time: Noon-2 p.m.
Location: Spearfish Canyon Lodge

REGISTER ONLINE NOW

• Exclusive Victory Riders-only party; free parking on-site
• Lunch, courtesy of Victory
• Victory 10th Anniversary Historical Display
• Inside Look at Victory Engineering
• The annual “State of Victory” address
• Special guests with their new Victory customs
• Victory Custom Bike Show with celebrity judges
• Opportunity for professionally shot photo with your bike • Music
• “Victory at Sturgis” T-shirts, pins and patches available
• Victory prize giveaways




The VICTORY STURGIS PASSPORT
The Victory Sturgis Passport returns for 2008. Details will be announced soon about new Passport procedures and new grand prizes available for all entrants.

The Victory Sturgis Passport is a free activity that is similar to a poker run that is open to all riders, not just Victory Riders. A rider picks up a Victory Sturgis Passport at any of the six Victory-related sites listed below and had it stamped, then visits the other sites to get stamps in the Passport.

In previous years, riders have received Victory at Sturgis pins after collecting all the stamps. A revised format for the 2008 Passport program will be announced shortly here on the Victory website.

Victory Sturgis Passport sites for 2008 are scheduled to include:


The Victory Store
Corner of First Street & Main Street, Downtown Sturgis

Victory Demo Ride Site
In the Hersrud’s parking lot at Exit 30 off I-90

Rice Victory
301 N. Campbell St.
Rapid City, SD 57701
Phone: 605-342-2242
Take Exit 60 off I-90, turn left on Campbell Street North

S&S Cycle
Third & Lazelle Street, Downtown Sturgis

Arlen Ness Motorcycles
At the J&P Cycles Store, 1650 Lazelle St., Downtown Sturgis

Lehman Trikes
Exit 14 off I-90, Spearfish, SD
Demo rides & factory tours available


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