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Labor Day Weekend usually means rest and relaxation over a long weekend.
But to one of the hardest-working racers in motorsports, Robby Gordon, it is an opportunity to travel across the country and do what he loves best: race.
Gordon will race The Off Road Championship (TORC) at Crandon International Off-Road Raceway, in Crandon, Wisconsin, on Sunday, September 6, then hop on a plane and head to Atlanta Motor Speedway for the NASCAR Sprint Cup Series Labor Day Classic 500 later that night.
“I am very excited about this new opportunity with Polaris as the primary sponsor of the TORC entry in Crandon and the NASCAR entry in Atlanta,” Gordon said. “To combine these two tracks where I historically perform well together on Labor Day weekend should make for an exciting double-header.”
As part of his multi-year product development and marketing agreement with Polaris, Gordon will have Polaris as the primary sponsor of his No. 007 TORC Chevy Silverado race truck for the TORC event, and the primary sponsor on the No. 7 Toyota Camry that he drives at Atlanta in the Cup race.
“We cannot be more excited to be associated with Robby and what he is trying to accomplish in both Crandon and Atlanta,” said Craig Scanlon, director of Off-Road Vehicle sales for Polaris. “Robby has quickly become a integral part of the Polaris family and we are very proud to have him represent the more than 3,000 employees at Polaris.”
On his 20-year anniversary of his first World Championship win in the series, Gordon returns to Crandon in hopes of capturing the first cup race of the TORC season. He is still the youngest off-road racer in history to win a World Championship title and ring at Crandon.
Gordon will practice for the TORC race on Friday and on Saturday morning, then fly to Atlanta after to qualify for the NASCAR Labor Day Classic. On Saturday night he’ll return to Crandon for more prep before the Sunday race. After the TORC race, he’ll jump back on a plane to commute to Atlanta for the race Sunday evening.
“Earlier in the year, we began our relationship working on product development with the Polaris Side-by-Side division,” Gordon said. “To have them become more involved in our program is very exciting, especially on the off-road racing side of things. This enables us to continue sharing information back and forth to further help with the future development on the consumer Side-by-Side products.”
This past winter, Gordon and Polaris entered into a three-year agreement that includes Gordon providing insight on future products and promoting Polaris RANGER RZR Side-by-Sides. The agreement was unique in that Gordon would not only market Polaris products but also use his off-road expertise to help create new Polaris vehicles. It won’t be much longer before off-road enthusiasts will see the first units co-developed by Robby Gordon and Polaris.
“Gordon is one of the hardest-working names in racing, and his work ethic and off-road knowledge have been instrumental in the development of new Polaris products during the past seven months,” said Scanlon. “We look forward to an exciting Labor Day race weekend and future product launch.”
The TORC off-road race will be broadcast live on ABC on Sunday, September 5, from 4-5 p.m. EDT. The NASCAR Sprint Cup Series Labor Day Classic 500 will be broadcast on ESPN beginning at 7 p.m. EDT that night.
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