About Polaris
Polaris / KTM Partnership
Trademark Licensing
Polaris Experience Center
History and Heritage
About Polaris
 

If you spend countless hours on an ATV seat, you want the smoothest riding ATV money can buy.  Whether you herd cattle or attack trails on the weekend, Polaris have the models for you.

For more than 50 years, Polaris have been making machines that not only take you out there, they offer you a way out. A break from the routine. An escape from the ordinary. A moment of freedom.  Over the years, both farmers and snowmobile enthusiasts have come to appreciate that nothing rides like a Polaris.

Snowmobiles came first in 1954 and quickly established a track record for advanced engineering. All-terrain vehicles followed in 1985, and since their introduction have set the standard for performance and innovation. 1992 saw the arrival of our personal watercraft and their unprecedented combination of power and comfort. Then in 1997, the Polaris RANGER was born, creating a whole new class of smooth-riding off-road utility vehicles.

Of course, there's more to having a great time than just a great ride. So we also make Pure Polaris parts and accessories designed to match our machines better than anything off the shelf, and a full line of apparel and collectibles to stylishly capture the spirit of Polaris.

From humble beginnings in Australia back in the late 1990’s, the company is now Australia’s fastest growing ATV brand – testimony to an exceptional product and a dedicated team of staff and dealers who have facilitated this meteoric rise.  And Polaris’ huge growth in the ATV market comes as little surprise when you consider its leading role in ATV technology and development, pioneering such features as Electronic Fuel Injection, Independent Rear Suspension and a host of others designed to provide the ultimate riding experience for all farmers and recreational riders.

“The huge growth over the past 18 months demonstrates the ATV community understands that Polaris manufactures world leading ATVs and that the Polaris ride quality is the best in the world,” said Polaris Industries Australia & New Zealand Managing Director Peter Alexander.

“The market is starting to understand that we have been around for 51 years and that we usually lead the ATV industry with product innovation

“If you look at our line up, we have product that is fundamentally unique and product that customers are voting for with their wallets.”

Today, we have over $1.8 billion in sales worldwide, with engineering, manufacturing and distribution facilities all across the US, and wholly-owned subsidiaries in Canada, Australia, New Zealand, France and Great Britain. It's been a fun ride, but then, after all these years, that's what we're all about.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII”.

To locate your nearest dealer, please visit the Find a Dealer section of this website or dial freecall 1300 654 142 (Australia) or 0800 440 290 (New Zealand).

The Australian / NZ office (psa.sales@polarisind.com) can also be contacted by those with queries regarding sales to other Pacific & South East Asian nations such as: New Caledonia, Malaysia, Papua New Guinea and Singapore.

 



 
© 2008 Polaris Industries | Contact Us | About Polaris | Privacy & Safety Information | Polaris USA website